A website for lawyers is an excellent strategy to attract clients online and it is for this reason that various professionals and law firms have decided to have a good online presence. This is how in this article we will explain the correct way to create a website for lawyers.
What do you need to do to create a good lawyer website?
A lawyer who makes the decision to take the digital leap is opening himself up to new sales and client acquisition opportunities. A simpler and more practical way to sell your services without having to do so actively, because a website contains all the information and even the agenda for advice or online payments Law tutors.
To see the results, it is necessary that the page itself has what is necessary structurally, because it is not enough to just have the money and the idea, we must also consider other topics that are of great importance for the project to fulfill its function.
The steps to follow to create a website are as follows:
1. Set your goals
Before you start creating your website, you first have to define your goals and audience . Who do you want to reach with your website? Do you want to attract new customers, or simply provide information to your current customers? Knowing this will help you define your objectives clearly, this way, you can address your audience assertively.
Something that will help you define your objectives is to answer these basic questions:
Who is the page aimed at? (Young people, older adults, women, men…).
What is the objective of the page? (Closing sales, providing information, creating a portfolio of potential clients…).
What is your additional value or what differentiates you from your competition?
How do you want your website to look like? (Style, design, desirable internal pages).
What are the colors that define or resemble your legal business?
Do you have any pages that serve as a reference or that inspire you?
These questions, although simple, will help you better express your ideas and materialize them on your website, even more so if you have to transmit them to others, such as your work team.
2. Define the design and structure of the website
A good site should have a web design for lawyers that reflects the objectives as a professional or company. For example, the design for a law firm should be different from that of an independent lawyer. Additionally, it is important that the website is intuitive and easy to navigate so that users find the information they need quickly and easily, making it much easier the decision to make a contact or hire services.
Consider using a formal legal template that includes the most important sections for your audience, such as:
Home page (Home).
The firm / Who are we? / History / Who am I?
Practice areas / Services / Consulting / Procedures.
Testimonials / Clients.
Blog/News.
Contact
These are some of the most used pages on websites for lawyers, although these may vary depending on your ideas and objectives.
3. Prioritize practice areas
As a lawyer, you must highlight your practice areas very well on the website, whether they are legal advice. Try to include a clear and concise description of each practice area so that your website visitors can easily understand what you offer.
Remember that a legal website should highlight skills and experience in the area , this can help you attract new clients and strengthen the trust of visitors in your capacities as a freelance lawyer or as a law firm.
4. Provide contact information
Although your goal may be to sell directly from the website, you should never forget to leave contact information. That is why there is a page designed to provide this information so that visitors can call or write if they have any questions or need to consult information before purchasing.
On this page you must add:
Address.
Phone number.
E-mail.
Social networks.
It should be noted that you can also incorporate a form that visitors can fill out with their personal information to optimize the customer service process.
5. Use the Blog to your advantage
Having a blog on a website can be very convenient to attract new visitors constantly, without having to make a large investment. Additionally, it is an excellent opportunity to demonstrate your experience as a lawyer or company.
By uploading articles about legal news and trends, you can share your knowledge about your practice area, allowing you to become a reference in your sector. Because having a well-written blog always attracts new visitors over time, this way you will gain more visibility and popularity on the internet in general.
6. Ensure a responsive design
A responsive web design is one that adapts to any device , that is, the page will be seen consistently on each device despite their differences, whether it is a computer, smartphone or tablet.
Mainly, this focuses on a design that is easy to navigate and read on mobile devices, given that the number of people using their phones is increasing.
If possible, consider talking to the team developing the website about using a mobile-specific template.
7. Bet on an SEO strategy for lawyers
When we talk about SEO (Search Engine Optimization) we are referring to a strategy that improves the visibility and position of your website in the engines. search.
The strategy is based on using keywords related to your practice area, as well as optimizing other internal aspects of the website to make it more attractive to search engines.
Even adding links to your website on other more relevant ones is a viable method to improve your positioning on the web.